2010-06-19
扯闲篇
There is a widespread myth that the most important part of building a great company is coming up with a great idea. This myth is reflected in popular movies and books: someone invents the Post-it note or cocktail umbrellas and becomes an overnight millionaire. It is also perpetuated by experienced business people who, for the most part, don’t believe it. Venture capitalists often talk about “the best way to pitch your idea” and “honing your elevator pitch.” Most business schools have business plan contests which are essentially beauty pageants for startup ideas. All of this reinforces the myth that the idea is primary.